25 – 27 August 2017.
Rockhampton Showgrounds, Queensland.
Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2017 EVENT COUNTDOWN
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 181 exhibiting local and national companies, filling over 43,390 square metres of exhibition space at the Rockhampton Showgrounds, Rockhampton, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 14,770 patrons over the three days. Patrons came from around the local region and many others traveling from across North Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced 19,000 full colour Event Directories, with 12,000 which was inserted into the Morning Bulletin and distributed throughout the Rockhampton Region. A further 7,000 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 94%
How would you rate the sales and leads at this event ?
- Good – Excellent 88%
How would you rate the Event promotion ?
- Good – Excellent 91%
How would you rate the Events success overall ?
- Good – Excellent 94%
of exhibitors said that Exhibiting at events is a great way to promote your business.
2016 Exhibitor Testimonials
We have done several shows this year and Rockhampton was by far the most profitable. Customers came with the intention of buying rather than looking.
This was our first time holding an exhibit at the Rockhampton Home Show. We weren’t sure what to expect but were happy with the outcomes of the event. We are looking forward to holding an exhibit next year.
Was a great experience for a new company, looking forward to next year!
Very well organised event and great to be able to promote our business.
This event was a stand out from previous years for lead generating and promoting our business.
From an exhibitor point of view, and being a relatively new business, the experience at the Rockhampton Home Show Plus 2016 was fantastic. It gave us plenty of exposure & the opportunity to showcase our products face to face. Set up & exiting each day at this event was efficient & the staff at Australian Events kept all running smoothly. An absolute pleasure to attend and we are positive the new connections we have established will continue to benefit our growing business.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 81%
Would you recommend this event ?
- Yes 79%
How would you rate the Entertainment?
- Good – Excellent 71%
Are you likely to attend the Event again ?
- Yes 77%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 60%
Main Products of Interest
Data provided by polled patrons at the 2016 Rockhampton Home Show & Caravan, Camping, 4x4 & Fishing Expo.
- Camping Equipment & Accessories 52%
- Caravans 50%
- Camper Trailers 31%
- Home & Outdoor Living 21%
- Home Products & Accessories 17%
- Motorhomes 17%
- Vehicles, Auto and 4×4 Accessories 16%
- Boating, Fishing & Tackle 16%
- Other 9%
- Tourism / Holidays 8%
2016 Visitor Testimonials
It was a great expo, good experience.Aaron
Had a good time and the event is getting better every year. Excellent mix for many vary tastes.Norm
It was good to be able to examine different makes of caravans and discuss with the dealers options.Michael
Great we came home with a $65K caravan.Henry
Good day out for the family – great to see a huge selection of caravans and campers on offer.Rob
A great display of caravans and campers cars boats and food stalls. Enjoyed the day and will go again next year.Denise
Thoroughly enjoyed the event. Dreamt about coming home with a new caravan. Lots to look at with competitive pricing.Geoff
We enjoyed the variety of camper trailers and the camp gear.Karen
I had an entertaining day learnt a lot from Ranger Nick.Ray
First time we went to Rocky’s and was great to see so many people and so many exhibitors.Kerri
We enjoyed visiting the exhibits and getting information to make future decisions. Everyone was very helpful and we hope to make a purchase within the next 12 months.Elizabeth
We had a great time, lots to see, purchased new camping products, now thinking about a new camper.Ken
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
8 weeks out from the event – From 3rd July to 28th August 2016.
First Time Visits
Website Page Views
(WEEK OF EVENT)
The website page views was collected from www.rockhamptonhomeshow.com.au on the week of the event. From the 22nd to 28th August 2016.
Monday 22nd August 2016
Tuesday 23rd August 2016
Wednesday 24th August 2016
Thursday 25th August 2016
Friday 26th August 2016
Saturday 27th August 2016
Sunday 28th August 2016
2016 Facebook Event Page Statistics